Search Engine Optimization
What can Search Engine Optimization do for you? The most simple answer is to help your customers find you. But done properly, it can be one piece of your full internet presence. 
Local Search
One way to get you to the top of search listings is by using Local Search. Local search is done by several of the major search engines like Google and Microsoft. This is a free service.
It is realistic depending on how you set up your local search profile that you could be number one (ahead of large corporations who have spent thousands on their websites). I can share techniques on how to do this with you.
Web Statistics
In order to track your rankings, you need to start looking at your web statistics. By doing that, you'll learn things about your customers and potential customers. I can show you how to use this information not only to get higher in the search rankings, but to tap into new possible new market niches. There are several ways to obtain these statistics and again they cost you nothing.
If you work with me, we'll start with baseline statistics and rankings and watch how the work we do impacts these scores.